Social bookmarking became popular as a tool to share your favorite websites with others on the internet. However, the growth of ecommerce over the last few years has meant that almost all elements of the internet have been commercialized to a certain extent. So, it’s no wonder that social bookmarking too is being used as a way to create links to your website, easily and that too for free. There are a lot of websites that allow you to use social bookmarking for link building, but you can only use them to enhance your website’s popularity and page ranking, if you know how to use social bookmarking.

Here are some secrets to using social bookmarking that you may be interested to know:

1. There are lots of sites, but it is not advisable to join every one of them. The key is to join the most popular ones, which can provide you some useful back-links to your site. Signing up is a fairly easy process and so you can start using social bookmarking in quick time.

2. The key is to create ‘deep links’. You can create links to the internal pages of your website instead of just putting the link to your homepage in every social bookmarking site. This can be effectively done by means of submitting relevant content and blogs to these sites.

3. Most of these sites allow you to set up a profile. Use this opportunity to place at least one link along with anchor text in the profile. This can improve the overall value of your link considerably. If a site allows you to place more than one link then it’s even better!

4. In order to get maximum mileage out of social bookmarking, interlink your social profiles on various sites. This type of link benefit is also known as ‘link juice’. In order to utilize link juice, you can avoid sites which use ‘nofollow’ tags and other search engine optimization barriers, which stop you from interlinking your profiles.

5. It is also important that you use the best social bookmarking sites on the net. Some of the sites that can provide great link benefits are:

• Digg.com: this site provides you the opportunity to place multiple links accompanied by anchor text in your profile. You can also submit your articles here and gain popularity among other members. In due course you can gain many links too!

• Technorati.com: your blogs will get picked up by this site but you won’t get the benefits of anchor text. You also have to add a code to your website in order to be able to get a link.

• Google: If you have a gmail account, you can make it work for link building too! Don’t be surprised because, Google allows you to add links to your homepage as well as internal pages.

• Mister-Wong.com: this is another immensely popular social bookmarking site that allows you to add multiple links and anchor text.

Now that you know these secrets to using social bookmarking for link building, you may be raring to go and try them. So, why wait any longer?

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The Internet is a vast expanse of space which contains matter on anything you can think of. Due to the instantaneous nature of the Internet, anyone who has access to a computer and a phone line indulges in some browsing on various subjects.

Search Engine Optimization (SEO)

When you search for something on the Internet you type out the keyword in one of the search engines and click “GO”. What you are confronted with are millions of pages relating to in some way with the keyword you typed in. How do you decide which one to choose form all these options?

Usually we click on the first three to five web links that come up in any search result to find what we are looking for. In case the search results do not match well with our subject we change the keyword or add a few more to make the search more exclusive.

As website owners we want to choose the best keyword that represents the subject matter of our content so that anyone searching for anything remotely related to our website will find the link listed in the top-five slot. There are many ways to ensure that your website features at the top of these lists on search engines.

Pagerank and SEO

Pagerank is another effective way of ensuring that your website is ranked high on search engines. Pagerank is a method used by Google to rank websites according to the relevance and importance of the content featured on them.

The rank ranges from 0 to 10, the highest being 10. Therefore, you should pay careful attention to what you post on your website to ensure high ranking on Pagerank.

We all know the importance of reference in writing. Whenever we remember a quote or a line from a popular piece of literature we include it in our work as a reference or a tribute. These references not only enrich the quality our compositions, but they also pay equal importance to the original piece.

If you refer to content published on another website or include the link to one of them as reference on your website then you are acknowledging the importance of that website. These references are closely monitored and noted by search engines such as Google. If your website has been referred to or linked to by other website it means that your content is relevant and important.

Google ranks websites that have such references attached to their content highly on Pagerank.

Pagerank and Link Building

• If you want Pagerank to list you on top, you should publish quality content and build links to increase the importance of your website.

• Originally it occurred as a natural result of web browsing. Although Google expects this linking to happen by default a lot of web coordinators indulge in back hand tricks to increase links. This can result in your website’s eviction from Pagerank.

You may compete with your rival websites by keeping track of their score on Pagerank by installing Google toolbar, but use only legitimate tricks to do so.

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The term ‘optimization’ means, ‘an act, process, or methodology of making something (such as design, system, or decision) as fully perfect, functional, or effective as much as possible.’ Although this is the dictionary meaning of the word, in modern day ecommerce it has a more serious implication.

Optimization is vital for the success of your business. For example, when you want maximum number of people to visit your website, you need to do ‘search engine optimization’ or SEO. One of the important strategies you can use for SEO is off page optimization. In case you want to know what off page optimization is really about, simply read on.

Off page optimization can be summed up as those techniques that can help you improve your webpage search ranking but are not directly implemented on the webpage or the HTML file. These techniques are primarily involved with your website’s inbound and outbound linking or ‘link popularity’ as it is commonly called.

The commonly used techniques of off page optimization are:

•Inbound Linking: this is done by placing the links to your site on another website.

•Article Submission: this is the process of writing articles related to the content of your website and submitting them to various article directories and other websites. This can help create back-links easily.

•Directory Submission: unlike article submission you simply submit the link to your site along with a brief description of the content to various site directories.

Other popular techniques are press releases, link exchange, three-way linking, blogging, and posting on forums.

These are important because the major search engines look beyond the conventional on-page optimization, done for a website, while ranking a site. Some of the important things to be considered while doing off page optimization are:

•The quality and type of website that you are linking your site to: Search engines look for relevant content between two linked sites and so you must ensure that.

•The number of sites you are linking your site to: a considerable number of relevant sites that link back to you can establish your site as an ‘expert’ and thus, give it high page rank.

•The Google page rank of the sites that link back to your site: it is desirable that you have some high-ranking relevant sites linking back to you instead of many low-ranking ones.

•The anchor-texts of the links to your site: anchor text indicates the relevance between your site and the linking site. Thus it should include your primary keywords. But at the same time anchor text also needs to be variable in order to appear as ‘natural’ linking to the search engines.

•The title of the webpage that links back to your site: it’s not enough if the title is something like ‘link directory’. Ideally the title should be relevant to your site and include at least one of your keywords.

Because of the changing algorithms of search engines, it is important that you understand and implement off page optimization in your efforts to get a high page rank for your website.

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